A lot of companies hire a digital marketing agency because they know that doing so can do a huge difference on their business. Nowadays, with a simple Google search, you will find tons of these agencies offering you a great amount of services to help your company thrive. If you don’t know which qualities to look for, you might choose the wrong company to work with. To help you find a digital marketing agency that will match your company’s unique needs, check out the list below:
They should have an impressive website
An up-to-date and user-friendly website is one of the main things you should look for when planning to hire a digital marketing agency. Consider their website as one of their advertisements and see if its something that is effective to you as a customer. Is it modern and engaging? Are they using the right SEO practices and is easy to find in a simple Google search? These factors are important to know whether they will be able to pull off the projects that you want for your business. Some other factors you need to check are as follow:
- An active blog page
- Calls to action
- Effective conversion strategy
- Responsive design
- Intuitive navigation
If the company you chose did not meet these requirements, then feel free to do another online search or ask for some of your contacts for recommendations.
A reliable team of staff
Keep in mind that sooner or later, you will be spending hours with the staff of this new digital marketing agency. The works will be much easier to finish if the staff members do not only have diverse talents but are also easy to work with. To have a better idea of these team members, you can check if their agency promotes their great talents and offers helpful information about them. Their unique expertise should be mentioned on the website, whether they are the go-to person for web design, content strategy, SEO, social media, brand development, etc. It is important that the agency’s culture matches with yours. Check if their team enjoys what they do and are willing to go the extra mile just to help clients get through challenges. Chances are, if they have fun around each other and their new clients, you and their team will work well together.
Availability of tools
They should have the most modern and up-to-date tools to help boost your ROI, conversion rates, wider audience reach and more. In addition, they should know how to optimize these tools to make the most of its use. Inquire about the tools they use for project management, inbound marketing, or social media analytics, etc.
Everyone in their team should also be confident to use different tools available in the industry.
Positive reviews and excellent projects
One of the best ways to know if the agency is effective in their offered services is to check their testimonials or online reviews. Check different websites and forums and know what people say about them and their services. You might also want to check their previous projects and see if these are something that you would want to see in your campaigns. In case you are convinced with their services, set up a meeting with them so they can further present their portfolio.
Selecting your next digital marketing agency does not have to be daunting. To help ease your search, do not hesitate to contact IMPACT! Brand Communications for quality services you can depend on. Visit their website to learn more about their services or to schedule an appointment with them.