BPM stands for business process management. Business process management is any activity initiated by an organization to improve internal operations or workflow, making it more effective and more efficient. In simpler terms, BPM covers how the processes present in a company are managed. BPM and CRM (customer relationship management) for the most part are moving towards convergence. CRM intelligently offers BPM functionality and BPM addresses customer-related affairs. A business process management program is an application that allows to design business processes and execute those processes.
More and more organizations are implementing BPM to increase customer retention rates. Considering that customers are your most important asset, you too should think about implementing a BPM program and enhance customer service experience. If you want to stand out from the competition, that is. No matter what your approach is, here are certain advantages that can be drawn from such practice. This article explores …